When we talk about webinars, the first thing that comes to mind is marketing. From only being the web edition of the physical seminars to literally being an indispensable part of the marketing strategies of several marketers across the globe, marketers have literally evolved and come a long way. Webinars, the web-based equivalent of seminars, are one of the most effective methods of delivering content and knowledge to an audience.
They are simple, easy to plan, and simple to execute, among other advantages that make them the top choice among marketers.
There are several other advantages to hosting webinars as well; it is exactly for these reasons that marketers prefer them. The relevance and importance of webinars are going to grow in the coming years. It is why it becomes necessary to know what webinars are capable of and why they should be a part of your marketing strategy.
It is exactly why we have compiled this guide; it states all the important reasons webinars should be a part of your marketing strategy. So, without further ado, let’s jump right into the blog and see what it has in store for you.
1.Build Relationships
The first and most important advantage that comes with webinars is that it helps the organizers build and maintain relationships with their audience. The organizers are able to impart knowledge to the attendees in an appropriate and timely manner. It helps them connect with the audience in the right and most effective way. Apart from the webinars themselves, one gets to leverage all the promotional and marketing ways to connect with the audience. For example, the organizers can use email marketing to build that connection with the audience. Not only this, they can also use the means of social media and other ways to know the opinions of attendees and create a bond with them. It won’t only help them know the audience better but also form a deeper relationship between the organization and the target audience. And we all know how important it is to have that sense of connection between the brand and its audience.
2.Reach Extensive Audience
The next advantage of planning and hosting webinars is that they help reach extensive audiences. With webinars, the organizers can reach a wider audience. Webinars can help you reach those audiences that feel out of reach. In simple terms, one can reach an audience that is beyond their reach and is difficult to approach in some cases. There are several ways to do so; one is by repurposing your content and webinars. You can simply convert the webinar into some promotional content, such as videos or blogs. Not only this, but you can also use them as highlights and snippets to upload on social media. This is how your audience will be able to access your webinars even after they are over.
Apart from that, we all know how online events have a higher attendance rate as compared to offline events. The organizers can simply reach out to a global audience, as online events and webinars don’t come with locational or geographical restrictions.
3.Webinars can be hosted in multiple formats
Moving onto the next advantage of webinars, organizers get the liberty of hosting webinars in more than one format. Webinars are one of those few online events that the organizers can execute as per their conveniences and requirements. Here are a few formats that the organizers can host:
1.Product Webinars
In these webinars, the organizers can demonstrate their products and services to the world. These are a great way to present a new product or service in front of the audience.
2.Educational Webinars
As the name denotes, educational webinars are hosted to educate the audience and impart knowledge on a particular topic. Another reason to host educational webinars is to resolve the audience’s queries and provide them with appropriate solutions.
3.Panel Discussions
These webinars are hosted in the form of a panel, where a few experts from across the industry come together to discuss a particular subject. The panel can consist of anyone, be it an influencer, an expert, or even leaders and influencers. The only requirement is knowledge of the subject. Panel discussions are a great way to boost engagement and get some hype around the brand.
4.Question and Answer Webinars
The next most popular type of webinar are question-and-answer webinars, where the audience asks questions of the experts. It is a great way to let the audience resolve their doubts and consult their queries with the experts themselves.
5.Networking Webinars
As the name suggests, networking webinars are those that are hosted in order to facilitate networking among the audience. Not only this, but these webinars are also hosted to create a bond between the audience and the brand. Such webinars can be held whenever there are changes in the industry, new inventions emerge, or other developments occur.
4.Webinars Help With Audience Engagement
The next advantage that comes to mind while we talk about planning and hosting webinars is audience engagement. Several webinar platforms come with audience engagement tools that let the organizers keep the attendees hooked on the webinar. If planned strategically, webinars can help brands maintain a decent audience engagement rate throughout the session.
Speaking of the features, there are several engagement features that come with webinar platforms, like networking features, social lounges, and so many more. Also, if the attendees get all these features along with an easy-to-navigate interface and well-planned strategies, it can surely help the organizers boost audience engagement at the platform.
With all the reasons mentioned above, it is clear that webinars make for a great way to promote one’s brand and products. With webinars as a part of your marketing strategy, you can popularize your brand and boost its growth. Not only will webinars help you build credibility, but they will also enable you to gain your target audience’s trust and attention.
If you wish to achieve greater heights for your business, there is no better way to do that except for hosting webinars. You can also refer to the reasons we have discussed for hosting webinars for your marketing purposes.
AUTHOR BIO
Maria is the creative writer of cre8iveline. cre8iveline is a Dubai based Logo Design Dubai and branding agency that has been in business since 2009.
